Naomi Charcoal Shampoo contains charcoal particles extracted from Japan Alder Tree through 2000 0 C high temperature and they are 10 times effective than ordinary charcoal particles.They can release infra-red to clean dirts from our hair,strengthen our hair and minimize hair lost,prevents from dandruff and odour. Charcoal particles will thoroughly clean all dirty residual and excess grease,keeping our hair soft,fresh,radiant and shiny. In addition,colour secure formulation can ideally last your coloured hair longer & charm. Moreover,anti-uv ingredients can resist severe sunshine that prevent hair damage. The nature of Naomi TM Charcoal Essence Shampoo is so moderate that it is suitable to be used daily by any people.